The post-Covid world is upon us, ushering in astounding opportunities for retail and wholesale companies to build on the sudden acceleration in digital commerce. Consumer habits and expectations are forever changed : the next two years will be both critical and unpredictable.
To win, companies will need to be flexible, creating strategies tailored to each customer while focusing on each business peculiarity : data and talent will emerge as the two most essential—and scarce—resources, and orchestration will prove to be a key differentiator.
Brands will also need to test and learn their way to a digital commerce strategy that's right for them, without wasting time and energy analyzing or emulating competitors' approaches.
There is no "best in class" model, only a "best for you" model.
We help companies develop the marketing, analytics and commercial capabilities they need to thrive in this intensely dynamic world, from understanding every stage of the consumer - retail or B2B- journey to deploying a wide range of tools and solutions that help your customer account teams take performance to an entirely new level.